This course is designed to provide an in-depth understanding of Online Public Relations (Online PR), focusing on strategies to manage and enhance a brand’s digital presence. Participants will learn how to effectively engage with digital media, manage online reputations, and leverage various digital platforms for successful PR campaigns.
Learning Outcomes:
– Develop and implement an effective online PR strategy.
– Create engaging and relevant digital content for PR purposes.
– Build and maintain relationships with digital media and influencers.
– Utilize social media platforms for PR campaigns and crisis management.
– Analyze and report on the effectiveness of online PR activities.
