This course is designed to provide an in-depth understanding of Online Public Relations (Online PR), focusing on strategies to manage and enhance a brand’s digital presence. Participants will learn how to effectively engage with digital media, manage online reputations, and leverage various digital platforms for successful PR campaigns.
Learning Outcomes:
– Develop and implement an effective online PR strategy.
– Create engaging and relevant digital content for PR purposes.
– Build and maintain relationships with digital media and influencers.
– Utilize social media platforms for PR campaigns and crisis management.
– Analyze and report on the effectiveness of online PR activities.
Curriculum
- 7 Sections
- 66 Lessons
- 6 Weeks
Expand all sectionsCollapse all sections
- Week 1: Understanding Online PR13
- 1.1Introduction to Week 1: Understanding Online PR
- 1.2Glossary of Terms: Week 1 of Mastering Online Public Relations
- 1.3Understanding Online PR
- 1.4Role of Online Public Relations in Shaping Public Perception
- 1.5Building Relationships with Digital Audiences
- 1.6Key Components of Online Public Relations: Digital Content Creation
- 1.7Social Media Management in Online Public Relations
- 1.8Managing a Brand’s Presence on Social Media
- 1.9Online Reputation Management
- 1.10Evolution of PR in the Digital Age
- 1.11Differences between Online PR and Traditional PR
- 1.12Review of Week 1: Mastering Online Public Relations
- 1.13Week 1 Quiz: Mastering Online Public Relations10 Questions
- Week 2: Building a Digital PR Strategy30
- 2.1Welcome to Week 2
- 2.2Lesson 1: Components of a Successful Online PR Strategy
- 2.31.1 Expanded
- 2.41.2 Expanded
- 2.51.3 Expanded
- 2.61.4 Expanded
- 2.71.5 Expanded
- 2.81.6 expanded
- 2.91.7 Expanded
- 2.10Lesson 1 Practical
- 2.11Lesson 2: Setting Goals and Objectives
- 2.122.1 The Significance of Strategic Goal-Setting:
- 2.132.2 Decoding the SMART Criteria:
- 2.142.3 Aligning PR Goals with Business Objectives:
- 2.152.4 Maximizing Impact through Goal Integration:
- 2.162.5 Measuring Success in the Digital Landscape:
- 2.172.6 Adjusting Strategies in Real-Time:
- 2.182.7 Crafting a Goal-Centric Culture:
- 2.19Lesson 2 Practical
- 2.20Lesson 3: Identifying and Understanding Your Target Audience
- 2.213.1 The Essence of Audience Understanding:
- 2.223.2 Creating Detailed Buyer Personas:
- 2.233.3 Tailoring Messaging for Maximum Resonance:
- 2.243.4 Embracing Segmentation and Personalization:
- 2.253.5 Multichannel Engagement Strategies:
- 2.263.6 Real-Time Audience Monitoring:
- 2.273.7 Diversity and Inclusion in Audience Engagement:
- 2.28Lesson 3 Cases
- 2.29Lesson 3 Practical
- 2.30Module 2 Glossay
- Week 3: Content Creation and Management5
- Week 4: Media Relations and Outreach7
- Week 5: Social Media for Online PR5
- Week 6: Monitoring, Analytics, and Reporting6
- Course Review and Exam2
