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Curriculum
- 4 Sections
- 61 Lessons
- 8 Weeks
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- Unit 1: Introduction to Branding- Understanding the Concept of Branding - Importance of Branding in Modern Business - Evolution of Branding: Historical Perspectives - Elements of a Brand: Logo, Name, Tagline, Visual Identity - Brand Equity and its Significance - Branding vs. Marketing: Key Differences - Case Studies: Successful Branding Examples19
- 1.1What’s in this module
- 1.2Introduction Discussion
- 1.31.1 Glossary
- 1.41.1 Understanding the Concept of Branding: Crafting Emotional Connections and Lasting Impressions
- 1.51.2 Glossary
- 1.61.2 Importance of Branding in Modern Business
- 1.71.3 Glossary
- 1.81.3 Evolution of Branding: Historical Perspectives
- 1.91.4 Glossary
- 1.101.4 Elements of a Brand: Logo, Name, Tagline, Visual Identity
- 1.111.5 Glossary
- 1.121.5 Brand Equity and its Significance
- 1.131.6 Glossary
- 1.141.6 Branding vs. Marketing: Key Differences
- 1.151.7 Case Study: One Successful Branding Example
- 1.161.8 Case Study: Apple Inc. – Pioneering Brand Innovation
- 1.17Apple Case Study – Quiz10 Questions
- 1.181. Introduction to Branding: Review
- 1.19Introduction to Branding: Quiz10 Questions
- Unit 2: Brand Strategy Development18
- 1.0Introduction
- 1.12.1 Glossary
- 1.22.1 Defining Brand Strategy and its Components
- 1.32.2 Glossary
- 1.42.2 Identifying Target Audience and Market Segmentation
- 1.52.3 Glossary
- 1.62.3 Brand Positioning: Unique Selling Proposition (USP)
- 1.72.4 Glossary
- 1.82.4 Crafting Brand Identity: Vision, Mission, and Values
- 1.92.5 Glossary
- 1.102.5 Brand Personality and Archetypes
- 1.112.6 Glossary
- 1.122.6 Competitive Analysis and Differentiation
- 1.132.7 Glossary
- 1.142.7 Building Emotional Connections through Brand Storytelling
- 1.152.8 Workshop
- 1.162 Developing a Solid Brand Foundation Study Guide
- 1.172 Brand Strategy Development Quiz15 Questions
- Unit 3: Brand Communication and Implementation (sept 1, 2023)21
- 1.13 Integrated Marketing Communications (IMC) – Introduction
- 1.23.1 Integrated Marketing Communications (IMC) – Glossary
- 1.33.1: Integrated Marketing Communications (IMC) – Lesson
- 1.43.1 Case Study: Apple’s Exemplary Integration of Messaging
- 1.53.1 Case Study: Coca-Cola’s Pursuit of Happiness Through Integrated Marketing Communications
- 1.63.1 Integrated Marketing Communications (IMC) – Key Points
- 1.73.1 Integrated Marketing Communications (IMC) – Quiz8 Questions
- 1.83.2 Creating a Consistent Brand Voice and Messaging – Introduction
- 1.93.2 Crafting an Authentic Brand Voice and Messaging – Glossary
- 1.103.2 Crafting an Authentic Brand Voice and Messaging
- 1.113.2 Crafting an Authentic Brand Voice and Messaging – Key Points
- 1.123.2 Crafting an Authentic Brand Voice and Messaging – Quiz5 Questions
- 1.133.3 Visual Branding: Design and Aesthetics – Glossary
- 1.143.3 Visual Branding: Design and Aesthetics – Lesson
- 1.153.3 Visual Branding: Design and Aesthetics – Key Points
- 1.163.3 Visual Branding: Design and Aesthetics – Quiz6 Questions
- 1.173.4 Online Branding: Digital Platforms and Social Media
- 1.183.5 Traditional Advertising and Brand Promotion
- 1.193.6 Managing Brand Perception
- 1.203.7 Brand Performance
- 1.213.8 Final Workshop
- Unit 4: Brand Extension and Management (sept 1, 2023)9
- 2.14. Brand Extension and Management
- 2.24.1 Brand Extension: Diversification and Line Extensions
- 2.34.2 Managing Brand Portfolio and Architecture
- 2.44.3 Brand Licensing and Partnerships
- 2.54.4 Crisis Management and Brand Protection
- 2.64.5 Sustainable Branding and Corporate Social Responsibility (CSR)
- 2.74.6 Global Branding and Cultural Considerations
- 2.84.7 Future Trends in Brand Management
- 2.94.8 Final Project: Comprehensive Brand Management Plan
4.7 Future Trends in Brand Management
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